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 Behavioral Advertising

Obama introduces privacy "Bill of Rights" for online users

February 24, 2012

The Obama administration has taken the biggest step yet toward addressing online privacy, but the framework may fall on deaf ears unless there is proper enforcement.
 

FTC settles with rewards company over security infractions

January 09, 2012

Upromise, which helps students save for college, failed to live up to its oath to protect users' security and privacy, and offer encryption.
 

Online privacy and security breeds customer confidence

Chris Babel, CEO, TRUSTe December 09, 2011

Studies show that online consumers are concerned about security and privacy. That means web retailers must ensure they are taking all the steps necessary to ensure a safe and transparent shopping experience.
 
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