Every
financial institution today is at the mercy of constantly changing
regulations. Each new mis-selling or market abuse scandal brings with
it a tightening of the rules: whether it is a major shift like the
introduction of the Sarbanes-Oxley Act and the Basel II Accord, or
the cumulative effect of successive administrations and regulatory
regimes adding new sections and clauses to existing regulations.
In a survey of board directors of US public companies conducted by
Directorship Search Group and RHR International, the cost of
compliance with Sarbanes-Oxley alone was estimated at $16 million per
company per year. In 2007, Basel II comes into force and introduces
new regulations for identifying, assessing, measuring and controlling
risks in the banking sector. The IT project supporting compliance has
been described by the Economist Intelligence Unit as "more
complex than Y2K and Euro projects".
Companies are starting to realize that compliance cannot become a money pit: it cannot be an expensive box-ticking exercise. It must be seized as an opportunity to improve internal governance, so that the cost of compliance delivers a return on investment in improved management and planning and assured business continuity. Companies also need to introduce systems that can easily be adapted to cope with future regulatory changes. While the nature of future regulation amendments is uncertain, their occurrence is guaranteed.
One
major investment bank has been given the green light from the
National Association of Securities Dealers (NASD) to use a new method
of supervising communications. NASD rules stipulate that: "each
member shall establish procedures... for the review by a registered
principal of incoming and outgoing written and electronic
correspondence of its registered representatives with the public
relating to the investment banking or securities business of such
member". The rules aren't specific about how this should
be achieved, but given the volume of communications banks deal with,
random sampling is the best most can do. Conventional wisdom is that
banks should be sampling about 5 per cent of emails, but they typically only
manage to review a tenth of that. One bank said, "to review 5 per cent
of our emails, we would need to have ten people working 24 hours a
day, seven days a week and reviewing an email every five seconds".
The bank in our example sends and receives one million emails a day.
Random
sampling isn't an efficient way to supervise staff. Firstly,
white collar criminals could use the company's email system
with 99.5 per cent confidence their communication won't be intercepted.
Employees can continue committing regulatory breaches. By the time
the evidence is discovered in the communications archive as a result
of an investigation it's too late: the damage is done and the
evidence is in the company's data vaults.
Secondly,
a day spent reviewing golf club invites, compliant business emails,
spam and office humor is a waste of experienced compliance officers'
time. Making them speed-read irrelevant emails will demotivate and
exhaust them, and could interfere with their ability to spot real
compliance breaches that do cross their screens.
For
these reasons, the bank in question has abandoned random sampling and
is meeting its review obligations using policy enforcement, a
technology that detects and stops policy violations before they
occur. This "active policy management" approach
enables the bank to review 100 per cent of the emails that present a
compliance risk, without wasting time reviewing others. The software
enforces policy by analyzing the words, context and meaning of
emails, instant messages and other electronic communications,
including those made through Bloomberg terminals and handheld devices
such as the BlackBerry. Any messages that breach regulations or
corporate policy – including theft or leakage of intellectual
property – are flagged for review and blocked before they are
sent.
Active
policy management is superior to alternative lexicon-match
technologies in a number of ways. For example, lexicon-match
processes are unable to determine context: they would be confused by
the difference between "laundering" a shirt and
"laundering" money. These technologies enable
exception-based review, but aren't smart enough to eliminate
enough background noise. Lexicon-matching systems can flag as much as
5 per cent of the total email, of which only 5 per cent justify review.
Because
active policy management technologies analyze not just the content of
the message, but also its meaning (its concept) and who is
communicating with whom about what at what time (the context), false
positives are eliminated.
The
end result is that the institution continues to sample a percentage
of its electronic communications: the difference is that the sample
is chosen according to those communications most worthy of review,
rather than being picked at random.
While
companies and their regulators share the goal of protecting
businesses, investors and markets from the enemy within, it's
natural for companies to fear the forces that can shut them down. So
far, they've been lucky. Regulators have been forced to wait
for tip-offs or leads from compliance departments, auditors or
investors before they can swoop in for the kill.
But
nobody knows what "smoking guns" might be hidden in the
communications archive. Some argue it doesn't matter because
nobody has the resources to trawl the ever-growing archive looking
for them, and the odds of discovering an offense through random
sampling are slim.
This
will change. It's easy to foresee a time when regulators will
use technology in place of whistleblowers to provide the 'tip-off'
they need. In the same way that companies can use active policy
management software to focus their attention on communications that
risk breaching regulatory guidelines before they take place,
regulators could use intelligent surveillance applications to mine
the archives for evidence of policy breaches. These applications
process the communications archive, applying policies retrospectively
to identify potential breaches that took place in the past. Like
policy enforcement tools, intelligent surveillance tools analyze the
content, context and concept of old messages to find those that are
likely to be non-compliant.
The
SEC is already making plans to process the stacks of paperwork it
handles relating to active investigations in this way. "All the
tools that we're deploying will allow the attorney to find similar
concepts using different vocabulary, recognize patterns in the way
emails are exchanged, and other, more-advanced kinds of analysis,"
says R. Corey Booth, the SEC's chief information officer. "One
can only imagine how much more productive this will make us."
As
well as the burden of increasing regulation, companies will face
increasing determination by regulators to enforce existing regulation
in full. Booth, who was appointed in January 2004, has led the
development of a five year plan that includes the electronic
searching and retrieval of scanned documents and the possible use of
Extensible Business Reporting Language (XBRL) for filings. The aim is
to use advanced analytical tools to spot apparent irregularities
before they become problems, and direct investigative resources
towards them. The IT infrastructure has been upgraded to handle the
30 to 50 terabytes of data that Booth expects the SEC to amass over
the next year. The IT review has been prompted at least partly by the
Sarbanes-Oxley Act, which stipulates that the SEC must review the
filings of a third of the companies it regulates each year.
Use
of more intelligent technology will enable the regulator to become
more aggressive and more successful at spotting crime. Human
resources previously engaged in fishing for evidence can now be
directed to study questionable data, ensuring that less time and
money is wasted while the valuable work of protecting the economy
goes on.
It's
thought-provoking to wonder what would happen if the regulators were
privatized and effectively paid for performance. How much more
motivated would that make them? How much more would they invest in
developing and deploying IT that can forensically examine business
data to isolate evidence of offenses? While the penalties meted out
to corporate criminals often fall a long way short of the costs
incurred in prosecuting them, one day we might see government
rewarding independent regulators for successful prosecutions.
Regulators would be motivated to find all breaches, and the
government would be confident all its outlay was spent on
investigations that conclude successfully and so offer greatest
protection to the market.
Thought-experiments
in privatization aside, the threat posed by regulation will increase.
It threatens budgets through the cost of compliance, particularly in
businesses that do not have a robust IT infrastructure that can be
easily adapted to meet new compliance requirements as they emerge.
Any company that has undiscovered 'smoking guns' in the
communication archive risks being caught by regulators who, as they
become more effective, will spot breaches the company doesn't
know it's committing. Financial penalties and a drop in
investor confidence will follow swiftly.
By
using the principles of active policy management, banks can protect
their customers, staff, investors and ultimately themselves –
and keep up with ever-changing regulations.
The author is CEO of Orchestria.