British court dismisses Google appeal

A British court has dismissed Google's appeal to prevent consumers from being able to sue the company over its alleged tracking of Safari users.

A group of consumers, known as “Safari Users Against Google's Secret Tracking,” claim the company “deliberately undermined protections on the Safari browser” so it could track users' internet use and provide personalized ads, Ars Technica reported.

Google argued in its appeal that a U.S. court was a more appropriate forum for debate on the topic. However, the U.K. court's decision now sets a precedent for future cases of foreign companies operating in the country.

The Safari users are seeking compensation for the alleged misuse of their private information.

This incident isn't Google's first legal issue in Europe. This past year, the company began fielding ‘right to be forgotten' requests and taking down links in accordance with the new law.

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