Twitter transparency reports now account for trademark violations and email privacy practices

The social media company integrated two new verticals into its biannual transparency report.
The social media company integrated two new verticals into its biannual transparency report.

Twitter's biannual transparency reports are nothing new, having existed since 2012, however, the company's most recent iteration, released Tuesday, comes with two new elements.

Trademark notices and email privacy practices are now being reported, the social media company wrote on its blog. Trademark notices include “reports of alleged Trademark Policy violations received for Twitter and Vine,” the company said, and email privacy practices involve a compilation of a “high-level overview of different providers' email privacy practices as a way to provide greater transparency and insight to our users around how and when email protocols are being used.”

From January 1 through June 30 of this year, Twitter received 12,911 trademark notices, of which only seven percent had material removed. Slightly more than 900 accounts were affected. 

The company's email privacy portion of the report noted that 94 percent of messages from Twitter to other providers are encrypted in transit, and the four most popular email services are 100 percent encrypted. This includes Gmail, Hotmail and Yahoo Mail.

As far as the usual transparency report data points, American officials requested user information 2,436 times. Data was provided for 80 percent of those requests. As compared to its prior report, the number of impacted accounts nearly doubled at 6,324; the prior report only had 3,299 affected accounts.

The company received thousands of copyright notices, even on its new live video streaming platform Periscope, which launched April 1. Slight more than 70 percent of the 1,391 copyright takedown notices for Periscope since its launch were followed.

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