Advertising

SC Magazine is the world's largest dedicated IT security publication having served the IT security industry for over 15 years.

Published monthly, SC Magazine in the UK has an ABC audited circulation of 11,018 (Jan 2007 - December 2007) and is 100% controlled and requested. SC Magazine reaches the key decision-makers in IT security who are responsible for specifying and purchasing corporate IT security products and services. Over 64% of our readers are of management status and we reach all key verticals including Government, Finance, Medical, Legal and Education, as well as FTSE 350 companies.

Our readers turn to SC Magazine each month for informative and up-to-date features on key players in the industry, exclusive interviews, case studies and the renowned SC product reviews. With 100% of our readers intending to make multiple purchases over the next 12 months and over 42% of our readers turning to these product reviews for advice on what product they should purchase, it is the first port of call for key IT security professionals.

The SC Magazine marketing portfolio is impressive and provides a range of options to help you target and communicate with its high profile readership. From display advertising through to sales forums, to online advertising and bespoke events, SC Magazine can play a key role in your annual marketing mix.

To find out more information on marketing with SC Magazine please contact Laura Taylor on 020 8267 8078 or email laura.taylor@haymarket.com

Specialised Marketing Options

As well as the standard marketing packages available, SC Magazine also offers a range of alternatives:

  • Licences and Reprints - SC Magazine reviews over 500 products throughout the year, both in standalone reviews and in comparative group tests. These reviews are recognised throughout the world as a source of independent information on the effectiveness of a product in addressing a particular security problem. They have a global reputation for accuracy, and an integrity that is respected in the IT security industry.

    SC Magazine provides a unique opportunity to utilise your product review to its full potential through the purchase of an electronic licence and reprints. If you want to distribute hard copy reprints at industry events, host the review on your own website, electronically distribute your review or use the logos on your product packaging, the licence and reprint options will provide you with the appropriate marketing solution. For full information please contact the UK sales team on 020 8267 8078.

  • List Rental - SC Magazine readership consists of pre-qualified, senior managers who have a direct responsibility for the specification and purchase of IT security products and services within their organisation. Targeted and responsive, this select database of security professionals provides you with an effective cost per contact for customer acquisition. For further information on the list rental options available please contact Haymarket Direct on 020 8267 4752.

  • Events - SC Magazine holds several events every year including: the SC Forum - a three day IT security sales event; the SC Magazine Awards - recognising excellence in products and services within the Industry; and the SC Magazine Professional Awards - to recognise the excellence of key personnel within the sector. For more information on suppliers packages and sponsorship opportunities please contact the sales team on 020 8267 8078.

  • Webcasts - SC Magazine Webcasts provide a unique branding and lead generation opportunity. Be seen as thought leaders in your field by taking part in an insightful and interesting discussion chaired by our editor, Paul Fisher. As well as being archived for one year, the webcast also involves a comprehensive promotional package.

  • Online - A number of online options are available including advertising on the SC Magazine website or on the SC newswires which reach 19,000 subscribers with the breaking news twice weekly. There are also opportunities to list your company on Haymarket's B2B business directory, Blueboomerang, or to list your white paper or product download on our own site.

    In addition to the above marketing options SC Magazine can put together bespoke events such as roundtables and business lunches, vendor supplements and creative advertising options such as inserts, bellybands and tip-ons.

    To find out more please contact our sales team on 020 8267 8078

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