Visa bars merchants from "data pass" marketing

Share this article:
Visa announced Tuesday that it has banned merchants from providing cardholder data to third parties without first receiving consent from the consumer. The new rule is a move to prevent a deceptive practice known as "data pass," by which a shopper, during checkout, is prompted to enroll in a club membership. The customer often does not realize the offer originates from a different merchant or that it comes with additional fees and charges, Visa said. Under the new rule, consumers will have to re-enter their credit card information if they wish to sign up for the promotions, which have cost some 30 million Americans about $1.4 billion, said Visa, citing a 2009 report from the U.S. Senate Commerce Committee. — DK
Share this article:

Sign up to our newsletters

More in News

Report: UK police push for required mobile phone PWs

The Metropolitan Police have reportedly lobbied for two years to enact the standard.

JPMorgan Chase customers targeted in massive phishing campaign

JPMorgan Chase customers targeted in massive phishing campaign

Roughly 500,000 emails have been sent out so far as part of a massive multifaceted phishing campaign targeting customers of JPMorgan Chase.

Study: Organizations lack training, budget to thwart insider threats

Study: Organizations lack training, budget to thwart insider ...

Of the 355 IT and security professionals surveyed, a majority indicated that they were ill-equipped to thwart a possible insider threat.