The True Cost of AV: How to Ensure More Effective and Efficient Endpoint Security
The True Cost of AV: How to Ensure More Effective and Efficient Endpoint Security

 It's Time to Rethink Your Endpoint Security Strategy

Today's IT network is more distributed and virtual than ever with the increased use of remote endpoints and cloud-based applications. And increasingly sophisticated malware is targeting the information stored on and accessed by these endpoints and applications. The security status quo has left organizations managing a multitude of products - and has not reduced the IT risk. This series examines the evolving threat landscape, why current defenses are decreasing in effectiveness and what key strategies you can implement to shift from the status quo and improve security from zero-day and targeted attacks, while also simplifying and reducing the costs of managing the endpoint environment.


Part 1: A Look at the Evolving Threat Landscape

As security professionals have worked to fortify the gateway and operating systems, cyber criminals have moved on to target endpoints and third party applications. And these financially motivated attackers are developing increasingly sophisticated malware, often referred to as Advanced Persistent Threats (APTs), which bypass traditional security defenses in their attempts to steal intellectual property. In addition to facing increasing targeted attacks, organizations also face greater risk from negligent employees as social networking and removable devices have extended information access beyond the company walls. To ensure the security of endpoints and information, we must focus on the endgame, as opposed to the different attack vectors.

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Part 2: Examining Why the Security Status Quo is No Longer Effective

Today, more than 2 million new malware signatures are identified each month and the volume of zero-day attacks continues to rise. Traditional anti-virus simply can't keep up in the malware arms race and relying on it as your primary defense will prove costly. But you can't just throw more reactive security layers at the problem without degrading endpoint performance and subsequently overall end-user and IT productivity. It's about making sure your defenses work together to facilitate visibility of the enterprise environment and being able to enforce security policies that make sense for the organization.

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Part 3: Making the Shift to a New Endpoint Security Approach

It's clear that reactive security approaches are not effective against today's sophisticated threats. Learn the key strategies to shift from the status quo to a more effective endpoint security approach that brings together IT operations and security, centralizes visibility of the entire endpoint environment and ensures defense-in-depth without impacting IT and end user productivity.

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