Two things needed to become widely available for cyber criminals to further expand the threat landscape - a network infrastructure that allows them to operate under the radar, and currency that would let them conduct commerce anonymously.
Cyber war is not as common as the mainstream news cycle would have us believe, but its definition is not as cut-and-dry either. Just because nothing is blowing up doesn't mean it isn't happening. It's all about the context.
As citizens, we should expect to be provided with a yardstick by which we may measure our confidence in protection. After all, we are not curing cancer, but we are protecting the data that will lead to a cure.