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Consider trust and reputation risks

I recently read an excellent study about the impact of security and privacy on brand reputation and customer loyalty. I was looking for some solid analytical data to prove my strong belief that security can be a "competitive advantage or differentiator." This study, "Secure the Trust of Your Brand," published by The CMO [chief marketing officer] Council, corroborates my convictions regarding the importance of security. It is worth downloading and showing all executives (www.cmocouncil.org).
Opinions

The evolving role of the CIO

IT security has the potential to impact a business at every level. Few other business areas, if any, have the potential to damage customer relations, disrupt supplier dealings, lower employee productivity, lose revenue and even lead to the arrest of the CEO.
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