Protecting customer information
Everyone knows that losing customers impacts the bottom line, whatever the cause may be. However, losing customers to security breaches and mistrust can be devastating. Consider the following research from Ponemon Institute. Nearly 58 percent of respondents to a national survey of more than 1,000 victims of personal data security breaches said a breach had decreased their sense of trust and confidence in the organization reporting the incident. More than 70 percent of respondents said that two data breaches in the same company would be sufficient grounds for them to take their business elsewhere.