Deven Bhatt, director, corporate security, Airlines Reporting Corporation SC Media

Deven Bhatt, director, corporate security, Airlines Reporting Corporation

Most recent articles by Deven Bhatt, director, corporate security, Airlines Reporting Corporation

Consider trust and reputation risks

I recently read an excellent study about the impact of security and privacy on brand reputation and customer loyalty. I was looking for some solid analytical data to prove my strong belief that security can be a “competitive advantage or differentiator.” This study, “Secure the Trust of Your Brand,” published by The CMO [chief marketing officer] Council, corroborates my convictions regarding the importance of security. It is worth downloading and showing all executives (www.cmocouncil.org).

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