Despite regulatory pressures and security concerns, senior corporate managers do not place enough importance on data quality, according to a survey by PricewaterhouseCoopers.
In the survey of 452 companies in the U.S., U.K., and Australia, 63 percent of the respondents consider the combination of privacy, security and regulatory compliance as the top business driver.
However, only 59 percent of the respondents think that the senior management of their companies make data management enough of a priority.
Sixty-seven percent of those surveyed said they have a company-wide data management strategy implemented, up from 63 percent in 2001. But only two in five respondents are confident the strategy has board approval.