In the case of a New Zealand beer manufacturer, that means giving a free 12-pack for life for whomever returns their stolen laptop. According to the co-owner of Croucher Brewing, the computer contains company financials, contracts and sensitive intellectual property, such as label design plans.
The prize would amount to $19,500 in beer, which undoubtedly pales in comparison to the value of what was on the stolen machine.
But nobody's complaining. The co-owner reports that "plenty of people" have called, saying they're hot on the trail for the missing device.
If only every company who loses a laptop could offer such an incentive. Unfortunately not all can. I mean, what was the Department of Veterans Affairs going to offer that would really get the gumshoes in motion?
But I will say this, a lot can. Companies such as the Gap - who had a big breach last week - might say something like, "Hey, you find our laptop, we'll throw some V-neck sweaters your way."
Offering a reward may let criminals realize what their thievery has netted them, but at least it will let customers and employees know the company is doing something to get the data back.