Kevin Gosschalk
Founder and CEO
Arkose Labs

Why nominated: Kevin Gosschalk was among the first to use gamification technology to help solve fraud problems for some of the world’s most targeted businesses with the goal of being able to implement the technique without impacting user experience. In addition, he saw and understood the pain points being suffered by clients who were dealing with automated threats operating at scale on public websites.

Profile: Gosschalk began implementing gamification as a tool at his own firm during the last year. This training regularly tests and trains employee awareness around cybersecurity practices. Additionally, he is the first to use interactive gamification technology to fight fraud. This process included rethinking the current approach to CAPTCHAs and challenge – response mechanisms, as AI/ML and technology advancements have made such technologies largely unreliable for efficiently eliminating fraudulent activity. The new approach includes millions of security images orchestrated from three-dimensional models, with each challenge containing a visual subject that is uniquely generated for that user.

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