Customer privacy and trust go hand in hand. The more an organization protects the privacy of its customers, the more it will gain their trust, according to Valerie Lyons, chief operations officer at BH Consulting.

In Episode 3 of the CISO Stories podcast, Todd Fitzgerald, vice president of cybersecurity strategy at the Cybersecurity Collaborative, interviews Lyons about customer privacy and its effect on trust. Lyons suggests that most organizations in regulated industries aim for compliance when it comes to privacy, but that isn’t enough: In many industries, compliance still enables organizations like Facebook to get close to — and even cross — the line by invading customer privacy in return for something. She argues that organizations should learn from Apple and improve customer trust by aiming higher and lobbying for stronger customer privacy regulations.

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