The FloridaWest Economic Development Alliance's CyberCoast website features an enticing image of a beach backdrop.

Bolstered by the sweeping adoption of work-from-home business culture, the greater region of Pensacola last month launched an advertising and incentive campaign designed to lure top cyber talent away from Silicon Valley and other major tech hubs to the Florida Panhandle, where professionals can keep their old jobs while working remotely.

But that’s just part of a three-pronged strategy for recruiting talent. Selling sunshine, beachy backdrops and tax-free living, the city’s FloridaWest Economic Development Alliance is also encouraging infosec pros to apply for local jobs, while also enticing companies to move their operations to the region.

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