This is a tale of what should be, but never seems to be, a strong lesson learned.

Every October, our industry “floods the zone” with best practices to promote National Cybersecurity Awareness Month (NCSAM). While noble in concept – setting aside an entire month to reflect and otherwise share deep thoughts about what is and what is not working to defend our digital assets – a deluge of vendors has devalued the occasion by turning it into a promotional platform that does nothing to truly help enterprises, their users and consumers.

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