The enforcement deadline for the California Consumer Privacy Act (CCPA) passed a couple of weeks ago, so for all intents and purposes it’s now in effect. The CCPA was modeled after the European Union’s General Data Protection Regulation (GDPR) that requires companies to share how personal data gets collected and gives consumers the option to have their data deleted. While the California law may result in greater penalties for businesses that aren’t careful with consumer data, it will also create a safer and more transparent environment for businesses and consumers that makes digital innovation possible.

The CCPA, much like GDPR, sets the rules of the road for data collection and security so consumers feel comfortable sharing personal information when necessary and companies have a clear understanding of what practices to follow. These rules help ensure that people will feel safe using technology that requires personal information. Without these protections, companies that adopt the most unscrupulous data storage processes could undermine the sense of trust that supports most activity online today.

How To Handle Personal Data

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