In the best-selling series of pop-economic books Freakonomics, a ‘rogue’ economist Stephen Levitt partners with veteran journalist Stephen Dubner to uncover the hidden side of everything. Posing such provocative questions as ‘why do drug dealers still live with their moms?’ and ‘how are the Ku Klux Klan like a group of real estate agents?’ the two set about to examine a wide swath of social issues through the lens of behavioral economics, the discipline of psychology that studies how economic decisions are made with the recognition that people do not always make rational decisions.
At its core, behavioral economics is driven by incentives, the levers which policy makers, parents of young children, or in this case, security leaders, push or pull to influence a desired behavior. Will taxing carbon motivate corporations to pollute less? Will taking away your kids iPad compel them to do their chores? Does restricting an employee’s access to certain websites or devices reduce the risk of a security breach?
The value of ‘thinking like a Freak’ isn’t necessarily in definitively answering these types of questions but rather in challenging the conventional wisdom through a combination of quantitative analysis and the quest to understand the often unpredictable power that incentives have in shaping human behavior.
Please register to continue.
Already registered? Log in.
Once you register, you'll receive:
The context and insight you need to stay abreast of the most important developments in cybersecurity. CISO and practitioner perspectives; strategy and tactics; solutions and innovation; policy and regulation.
Unlimited access to nearly 20 years of SC Media industry analysis and news-you-can-use.
SC Media’s essential morning briefing for cybersecurity professionals.
One-click access to our extensive program of virtual events, with convenient calendar reminders and ability to earn CISSP credits.