It’s no longer up for debate. Security matters to today’s consumers. From Baby Boomers to Gen-Zers, security is top of mind as we continue to see massive data breaches that reveal some of consumers’ most personal data.

But companies are getting mixed signals. While consumers are demanding increased security offerings, they are also demanding more personalized experiences. Paradoxically, this requires companies to collect volumes of data about their customers, from basic contact information to detailed financial history, demographics, buying patterns and even lifestyle choices to build a very personalized and private digital footprint for each customer. 

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