Researchers conducted an experiment to see what it would take for malicious actors to either boost a company’s online stature or tear it down and found both could be accomplished in about 30 days and cost just a few thousand dollars.

Recorded Future’s Insikt Group created a fake firm, Tyrell Corp., and hired two companies off of the Russian dark web to either boost or malign Tyrell’s reputation. Raskolnikov was tasked with putting a positive spin on the fake firm, while Doctor Zhivago was given the opposite job.

“Launching a disinformation campaign was a simple process, and both Raskolnikov and Doctor Zhivago were very informative and helpful. Their services were advertised on popular Russian-language underground forums, where they listed their Jabber and Telegram handles for all to see,” Recorded Future wrote.

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