Facebook will pivot toward privacy over the next few years, “building a privacy-focused messaging and social networking platform” that includes end-to-end encryption, CEO Mark Zuckerberg said Wednesday.

Maintaining that “the future of communication will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure and their messages and content won't stick around forever,” Zuckerberg pledged to reduce the permanence of content posted to the site.

“As I think about the future of the internet, I believe a privacy-focused communications platform will become even more important than today's open platforms,” Zuckerberg wrote in a blog post. “Privacy gives people the freedom to be themselves and connect more naturally, which is why we build social networks.”

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