As the likes of Google and Apple bolster privacy in the race to come up with contact tracing apps to get a handle on the spread of COVID-19, Americans are placing a premium on safeguarding their data with only 27 percent in one study saying they would give permission to an app to track their location.

Apple and Google have fast-tracked development of an API that can be used to build Bluetooth-based contact tracking app, which they’re now soft-pedaling as an “exposure notification” tool. The companies plan to release the API on schedule in May and offer a platform intended exclusively for public health agencies to develop apps in the next couple of months.

The duo released details of measures they’ve taken to ensure privacy, including limiting the time that devices should be in close proximity to exchange keys to 30 minutes and encrypting device metadata.

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