Laurens Leemans, cofounder and lead developer and co-owner of SignIPS, was surprised to learn he had purchased a Bruno Mars MP3.

It was one of several oddities Leemans found in a device meant to count users going in and out of stores known as the FootfallCam 3D Plus, shortcomings that ranged from security to advertising claims.

During COVID-19, several retail chains and others raced to install devices meant to count occupancy as customers came and left to comply with local social distancing rules. That rush led one of SignIPS's customers to hurridly install the FootFall system, and for SignIPS to ultimately follow suit.

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