A cybergang created a botnet that used SmartTVs to generate fake eyeballs for a massive ad fraud campaign that saw billions of ad requests being generated per week.

The campaign, nicknamed Icebucket, was uncovered by a team of researchers at White Ops. At its peak in January 1.9 billion fake ad requests were being generated per day by SmartTVs and other devices impersonating about two million people scattered over 30 different countries. The primary platforms involved were all makes of Roku TV, Samsung Tizen SmartTVs, Google TV and Android.

White Ops did not know how much money was generated by the scam, but noted each fake request does pull a small amount of ad spend dollars out of an advertiser’s pockets.  

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