A cybergang created a botnet that used SmartTVs to generate fake eyeballs for a massive ad fraud campaign that saw billions of ad requests being generated per week.
The campaign, nicknamed Icebucket, was uncovered by a team of researchers at White Ops. At its peak in January 1.9 billion fake ad requests were being generated per day by SmartTVs and other devices impersonating about two million people scattered over 30 different countries. The primary platforms involved were all makes of Roku TV, Samsung Tizen SmartTVs, Google TV and Android.
White Ops did not know how much money was generated by the scam, but noted each fake request does pull a small amount of ad spend dollars out of an advertiser’s pockets.
Please register to continue.
Already registered? Log in.
Once you register, you'll receive:
The context and insight you need to stay abreast of the most important developments in cybersecurity. CISO and practitioner perspectives; strategy and tactics; solutions and innovation; policy and regulation.
Unlimited access to nearly 20 years of SC Media industry analysis and news-you-can-use.
SC Media’s essential morning briefing for cybersecurity professionals.
One-click access to our extensive program of virtual events, with convenient calendar reminders and ability to earn CISSP credits.