The huge marketing campaign behind the launch of Disney’s new streaming service and the massive response it elicited from consumers was too much of a temptation for cybercriminals as they flocked to decipher and then resell the user accounts.

An investigation by ZD Net found the brand-new user Disney+ accounts being hawked for between $3 and $11 and sometimes being given away for free. The service went live on November 12 and almost immediately amassed 10 million customers from the U.S., Canada and The Netherlands.

Security experts contacted by SC Media believe both the members and Disney both share the blame for the this situation.

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