Heart shaped balloons are displayed in the flower district on Valentine's Day on February 14 last year in New York City. In the spirit of Valentine’s Day, Nick Turner of Druva, says security teams should spread some love on their data protection operations -- it will keep the company safe. (Spencer Platt/Getty Images)

We have five different love languages: From “physical touch” and “quality time,” to “acts of service,” there’s a range of ways people express how they feel. However, in the cyber world, this isn’t entirely the case. There are actually six love languages, an extra one that’s only found within our interconnected global communications network: data protection.

As we saw all too frequently in 2020 during the pandemic, without the proper love, attention or care, businesses can find their data vulnerable to a variety of threats. With cybercriminals getting bolder and more aggressive by the day and the data landscape becoming more complex, this sixth love language has never been more important. Showing appreciation to company data comes in many shapes and sizes, whether it’s conducting regular back-ups and check-ins or by taking the time to make sure the business has the correct data protection solutions in place. These simple steps are vital for business continuity and corporate reputation. 

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