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From the toll of the pandemic to the attack January 6 on the U.S. Capitol, trust has eroded. Today’s columnist, David Bradbury of Okta, says security teams can play a leading role in regaining consumer trust in a post-pandemic world. GageSkidmore CreativeCommons Credit: CC BY-SA 2.0

Trust has hit new lows around the world. From the devastating impact and ineffectiveness in stemming the COVID-19 pandemic to the recent insurgency at the U.S. Capitol, the past 12 months were fraught with highly contentious events that contributed to a larger atmosphere of doubt, suspicion, and skepticism. This erosion of trust has serious consequences and businesses are far from unaffected. Businesses have to get proactive about winning back consumer trust. So how quickly can they innovate while prioritizing safety and privacy and continuing to successfully nurture and grow their customer bases?

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