For years, enterprises have abused user privacy for the sake of bottom lines. The exploitation of user data has become so evident and extreme that countries and regulatory agencies have intervened. We’ve seen the EU’s GDPR, Brazil’s LGPD, California’s CCPA, and New York’s SHIELD Act. Moreover, additional regulations are likely on the way.
Because of recent government-mandated regulations and increased public awareness, companies have resorted to more nuanced, surreptitious methods of acquiring customer data. In some cases, surveillance companies place trackers on company websites to acquire the company’s user data—all without permission from the users.
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