This week in the leadership articles segment, Matt and Paul cover the following topics: Board members find cybersecurity risk an existential threat - According to a study from UC Berkeley's Center for Long-Term Cybersecurity (CLTC) and consulting firm Booz Allen Hamilton, When Community Becomes Your Competitive Advantage, The Little Things That Make Employees Feel Appreciated, Don't Stay in Your Lane: The Secret to Developing Your Career, Trust is at the Core or Software Marketing, and Chipotle, Target CISOs: Repurpose talent for cyber.
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Trust, Community, Competitive Advantage, Employee Appreciation
- Board members find cybersecurity risk an existential threat - According to a study from UC Berkeley's Center for Long-Term Cybersecurity (CLTC) and consulting firm Booz Allen Hamilton:
- Members of board of directors find cybersecurity risk to be a "fundamental hazard to the continued existence of the enterprise"
- Board members see cyber risk as "no longer confined to a set of operational decisions to be left solely in the hands of IT management"
- But board members say they don't have the information and processes in place to provide effective governance when it comes to cyber risk
- When Community Becomes Your Competitive Advantage - While communities generate tangible value for businesses — such as content, events, online advocacy and marketing, technology production, customer support, and education — it is the intangible value that members derive from the experience that makes these environments truly “sticky.” Successful communities have seven key elements:
- A shared purpose and values.
- Simple, easily accessible value consumption.
- Simple, easily navigable value creation.
- Clearly defined incentives and rewards.
- Carefully crafted accountability.
- Healthy, diverse participation driven by good leadership.
- Open, objective, governance and evolution.
- The Little Things That Make Employees Feel Appreciated - If managers could make a far broader group of employees feel appreciated, the benefits would be considerable. Here's what they need to do:
- Touch base early and often.
- Give balanced feedback.
- Address growth opportunities.
- Offer flexibility.
- Make it a habit.
- Don't Stay in Your Lane: The Secret to Developing Your Career - Want to get the most you can out of your career? Learn what self-advocacy looks like.
- Own your voice.
- Raise your hand.
- Find a mentor or sponsor.
- TRUST IS AT THE CORE OF SOFTWARE MARKETING - Of course, trust doesn't stop with marketing. Slimy sales practices provokes distrust. Shoddy product quality erodes trust. Slow or opaque customer support also erodes trust. Every interaction with a customer is an opportunity to engender or erode trust.
- Chipotle, Target CISOs: Repurpose talent for cyber - "I'm as likely to hire somebody with an economics degree as I am with computer science. Economics is about finding patterns in the data," said Dave Estlick, CISO of Chipotle.
|[caption id="attachment_210" align="alignleft" width="120"] Paul Asadoorian - Founder & CTO[/caption]|
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