This week in the leadership articles segment, Matt and Paul cover the following topics: Board members find cybersecurity risk an existential threat - According to a study from UC Berkeley's Center for Long-Term Cybersecurity (CLTC) and consulting firm Booz Allen Hamilton, When Community Becomes Your Competitive Advantage, The Little Things That Make Employees Feel Appreciated, Don't Stay in Your Lane: The Secret to Developing Your Career, Trust is at the Core or Software Marketing, and Chipotle, Target CISOs: Repurpose talent for cyber.
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Members of board of directors find cybersecurity risk to be a "fundamental hazard to the continued existence of the enterprise"
Board members see cyber risk as "no longer confined to a set of operational decisions to be left solely in the hands of IT management"
But board members say they don't have the information and processes in place to provide effective governance when it comes to cyber risk
When Community Becomes Your Competitive Advantage - While communities generate tangible value for businesses — such as content, events, online advocacy and marketing, technology production, customer support, and education — it is the intangible value that members derive from the experience that makes these environments truly “sticky.” Successful communities have seven key elements:
A shared purpose and values.
Simple, easily accessible value consumption.
Simple, easily navigable value creation.
Clearly defined incentives and rewards.
Carefully crafted accountability.
Healthy, diverse participation driven by good leadership.
TRUST IS AT THE CORE OF SOFTWARE MARKETING - Of course, trust doesn't stop with marketing. Slimy sales practices provokes distrust. Shoddy product quality erodes trust. Slow or opaque customer support also erodes trust. Every interaction with a customer is an opportunity to engender or erode trust.
[caption id="attachment_210" align="alignleft" width="120"] Paul Asadoorian - Founder & CTO[/caption]
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