CEO's Brand article | SC Media

CEO’s Brand article

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CEO’s Brand article

Elon Musk, Jeff Bezos, Richard Branson, and Bill Gates are household names. So strong are their personal brands that they are inseparable from their companies. Credibility, trust, customer loyalty, talent acquisition, and stock prices flow from their achievements, accolades, and even their foibles. But just as an executive's brand can help the company, it can also hinder it - especially if it has been compromised. These CEOs may intrigue us for their creativity, innovation, vision, and success but they also attract a darker element - malicious cyber actors.

Download this article to better understand the cyber threat that your CEO's brand poses and how to mitigate the risk without compromising their (or your) brand.

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