Archived: CISO Thought Leadership: Becoming a Trusted Partner
CISOs are the most sophisticated buyer in the technology industry. Successful engagement with these executives requires a nuanced communication strategy that blends technology, strategic, and leadership content. Above all, solution providers must establish themselves as trusted partners whose primary mission is the safety and security of their customer’s data, networks, and people.
In this webcast we'll cover:
- How to maximize ROI leveraging in-person and digital CISO experiences
- Practical strategies for building trust with CISOs, and share
- Discuss the most common mistakes marketers make when building CISO engagement strategies
Parham Eftekhari
Executive Vice President, CISO Communities
CyberRisk Alliance
Parham Eftekhari is a business executive specializing in cyber and national security. He currently serves as a SVP at CyberRisk Alliance, leading its CISO services group the Cybersecurity Collaborative. Parham also serves as the chairman of the Institute for Critical Infrastructure Technology (ICIT), the nation's leading cybersecurity think tank which he founded in 2014.
Gianna Whitver
Co-Founder and CEO
Cybersecurity Marketing Society
Gianna is the Co-Founder and CEO of the Cybersecurity Marketing Society and a co-host of the Breaking Through in Cybersecurity Marketing Podcast.
Gianna Whitver is also the VP of Marketing at Votiro, where she leads marketing strategy and growth. Votiro's content disarm and reconstruction solution enables organizations to eliminate known and unknown threats hidden in incoming content and data without needing detection, impacting business productivity, or degrading file fidelity.
Prior to her role at Votiro, Gianna worked in marketing as an early employee at multiple companies in a broad array of industries, including past roles at cybersecurity companies, at a commercial real estate development and investment firm, and big tech, to name a few.
In her spare time, Gianna likes to build niche businesses, including LeaseHoney, a platform that connects beekeepers and landowners in order to help beekeepers find a safe place to locate their hives while helping landowners save on their real estate taxes.
Maria Velasquez
Co-Founder
Cybersecurity Marketing Society
Maria Velasquez is the Director of Demand Generation at NetSPI, where she is spearheading growth and generating interest in pentesting-as-a-service. On a mission to change the way cyber marketing is done, she is focused on truly being embedded within the security community, and providing value.
Prior to taking on her role at Feroot, Maria gained experience in B2B marketing at companies like Owl Cyber Defense, Kasada, Unibuddy, and Feroot.
Maria is the Co-Founder of the Cybersecurity Marketing Society and the co-host of the Breaking Through in Cybersecurity Marketing Podcast.
