Finding the Right Balance Between Security and Customer Experience

Discussion Topics

Customers want online interactions to be seamless. Businesses need online transactions to be secure. To succeed, brands must be able to deliver on both of these requirements, but when they’re in tension, which should you prioritize? In an increasingly digital world, bad actors are everywhere, and fraud is rife. Robust security doesn’t just protect your bottom line, it creates a foundation of trust for customer relationships. However, an excessive focus on security can undermine customer experience (CX), adding friction to customer journeys and leading to failed signups and abandoned transactions.What if you could build security into your customer journeys in a way that reinforces CX, rather than pulling against it? That’s where a convergent approach to customer identity comes in integrating identity proofing, access management and fraud detection into a single, coherent solution.

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