Shira Rubinoff is co-founder and president of Prime Tech Partners.

Shira Rubinoff has always had an interest in technology, even from a young age. While her formal education focused on business and psychology, she understood early on that there’s a clear intercept between psychology and technology: the human factor.

That interest led her to explore the then-emerging cybersecurity field. It became clear to her that when securing a digital environment, it’s critical to consider the people around it, the processes in place, and  the technology itself. In her recently published book "CyberMinds," she opens up with an introduction on “cyber hygiene,” which takes into account both human factors and technology characteristics.

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