Instagram joins with other social media sites, adds offensive language elimination tool

The new tool is now live on Instagram.
The new tool is now live on Instagram.

Instagram has become the latest social media giant to take on hate speech with the release of a new tool that will allow its users to limit what appears on their pages.

The photo-centric site joins Facebook, Twitter, Google and Microsoft which all have rolled out their own plans to limit hate speech. Instagram has added a “comments tool” that will let users list words they consider offensive or inappropriate and any posts that contain these will be hidden, wrote Instagram CEO and Co-founder Kevin Systrom in a blog.

“To empower each individual, we need to promote a culture where everyone feels safe to be themselves without criticism or harassment. It's not only my personal wish to do this, I believe it's also our responsibility as a company,” he said.

The tool is now live on Instagram.

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