Yahoo adds sign-in security features to fight phishing

Share this article:

Yahoo has added additional security features to keep its users from being tricked by fraudsters.

The Sunnyvale, Calif., web giant has introduced a "sign-in seal" designed to make users aware if they are on an authentic Yahoo site, not one they've been linked to by a phishing email.

Yahoo allows home users to specialize their safety measures by letting them choose a text seal with a short secret message assigned to a PC, or a specific image. Users of Yahoo are also urged to pick a specific color to identify authentic sites.

A Yahoo representative could not be immediately reached for comment.

Peter Cassidy, secretary-general of the Anti-Phishing Working Group, said today that despite web companies adding security features, the onus for safe web browsing remains the user's.

"People call us up all the time from consumer-side magazine and newspapers and ask what are people supposed to do to protect themselves. We tell them about 15 steps and then they say, ‘Well, that's a lot of work," he said. "To a certain extent, that workload defines a certain amount of expertise has to be taken off the consumer's shoulders. There's a value proposition for anyone who wants to do that."

Yahoo also made web security news last month when it announced a partnership with Symantec to offer a free 30-day trial of Norton Internet Security.

After the trail ends, users are given the option of buying a year's subscription for $49.99.

The new product includes spyware, virus and adware detecting and blocking, software for blocking identity thieves and intruders and email and instant messaging scanning.

Share this article:

Sign up to our newsletters

More in News

Research shows vulnerabilities go unfixed longer in ASP

Research shows vulnerabilities go unfixed longer in ASP

A new report finds little difference in the number of vulnerabilities among programming languages, but remediation times vary widely.

Bill would restrict Calif. retailers from storing certain payment data

The bill would ban businesses from storing sensitive payment data, for any long than required, even if it is encrypted.

Amplification, reflection DDoS attacks increase 35 percent in Q1 2014

Amplification, reflection DDoS attacks increase 35 percent in ...

The Q1 2014 Global DDoS Attack Report reveals that amplification and reflection distributed denial-of-service attacks are on the rise.