Deven Bhatt

No matter which conference you attend, you are bound to come across a discussion on the payment card industry (PCI). There are forums, blogs, webinars and an abundance of information on the subject now. As well, security breaches make for a sensational headline, like those at CardSystems Solutions, the Veterans Administration or TJX.

I recently read an excellent study about the impact of security and privacy on brand reputation and customer loyalty. I was looking for some solid analytical data to prove my strong belief that security can be a "competitive advantage or differentiator." This study, "Secure the Trust of Your Brand," published by The CMO [chief marketing officer] Council, corroborates my convictions regarding the importance of security. It is worth downloading and showing all executives (www.cmocouncil.org).