The Mind Your Own Business Act, privacy legislation introduced by Sen. Ron Wyden, D-Ore., Friday, aims to protect data and punish corporate executives who abuse it.

Billed by Wyden as going further than the General Data Protection Regulation (GDPR), the bill would let consumers control how their data is used – in a single click – and puts the authority for enforcing the legislation on the shoulders of the Federal Trade Commission (FTC).

Facebook CEO “Mark Zuckerberg won’t take Americans’ privacy seriously unless he feels personal consequences. A slap on the wrist from the FTC won’t do the job, so under my bill he’d face jail time for lying to the government,” Wyden said in a release. “I spent the past year listening to experts and strengthening the protections in my bill. It is based on three basic ideas: Consumers must be able to control their own private information, companies must provide vastly more transparency about how they use and share our data, and corporate executives need to be held personally responsible when they lie about protecting our personal information.”

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