MoviePass removed the “unused” location features that tracked its customer’s movements too closely without first gaining informed consent.
The company recently updated its IOS app after facing backlash from its CEO’s comments on the extent of its products data collection.
“We get an enormous amount of information,” Mitch Lowe told an audience at presentation March 2 during the Entertainment Finance Forum presented by Winston Baker in Hollywood, according to Media Play News. “Since we mail you the card, we know your home address, of course, we know the makeup of that household, the kids, the age groups, the income.”
The CEO elaborated that his company doesn’t request the information but that the company can extrapolate it because customers are being tracked in their GPS by the phone how customers drive from home to the movies, and where customers go afterwards.