By now we’re all familiar with the emails that comprise spam, such as the pump-and-dump emails, the unwanted – and hopefully unneeded – medical procedures and the malicious stuff that contains attachments that you just don’t want to open.
So what is bacn? It is, aside from one of the top search terms on Technocrati recently, emails that the user wants to open, just not immediately – things like invitations from social networking sites or Google news alerts.
Here’s my personal experience The New York Mets have many promotional nights at the stadium, and I feel like I get an email telling me about every one. I signed up for the notifications, I deserve them, but I rarely open them. That doesn’t stop bacn for clogging up my inbox.
The term has received some mainstream coverage lately, here’s a story from the website of National Public Radio.
So is bacn the email security flavor of the week, or will we still be talking about it a year from now? Time will tell. At least it has a tastier name than spam.