Dave Martin

The average consumer has 40 or more apps installed on their mobile device, many of which they use to do their jobs, whether IT has sanctioned its use or not. The problem is that creates a "shadow IT" system.

"It takes 20 years to build a reputation and five minutes to lose it," said Warren Buffett in 1930.The good reputation of a company or a brand is now seen as an essential element on the corporate balance sheet. It is a fragile asset that can be lost forever, unless all levels of the business safeguard it.