Apple health app protocol bars developers from selling user info

Developers who might have thought they'd profit off Apple's “Healthkit” platform by selling personal information obtained from users are now facing new company restrictions.

Apple updated its developer protocol earlier this week to prohibit app creators from selling users' personal health information, according to The Guardian. Apple's new standard app, ‘Health,' will collect data on each user's heart rate, blood pressure, and diet and exercise habits.

Although developers cannot sell the data, they will be able to share it with third parties for medical research purposes, so long as users consent.

The apps also cannot access the Healthkit API unless their function directly relates to health or fitness services.

Apple has an event scheduled for September 9 that will most likely mark the launch of its new iterations of it operating system and iPhone as well as wearable technology.

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