Trend Micro Monday relaunched its flagship software-as-a-service (SaaS) offering as a unified security platform, Trend Micro One, making it the latest vendor to emphasize the complexity of competing consoles in the security operations center.

The One offering refers to the "number of panes of glass," not the number of vendors incorporated into the platform. It launched with opening partners Bit Discovery, Google Cloud, Microsoft, Okta, Palo Alto Networks, ServiceNow, Slack, Qualys, Rapid7, Splunk, and Tenable.Trend Micro, for example, does not offer its own IAM or firewall products.

"We had been incubating for a while and are now launching Trend Micro One because we fundamentally believe that you need to have a unified, comprehensive cybersecurity platform instead of trying to knit together different offerings from a bunch of different people. You need to vacuum up as much telemetry as possible to the same platform," Kevin Simzer, chief operating officer of Trend Micro, told SC Media.

Integrating products is pitched as the solution to several different problems. Enterprises build up vendors over time – Simzer says he's seen clients use as many as 350 consoles at once. Overlapping services add to cost. More panes of glass require more attention. And it's harder to evaluate complex patchwork of defense for gaps in coverage.

Customers, said Simzer, are more interested in efficiency than shedding cost.

"We actually don't go in with a story that we'll look at the 100 vendors that you have and let's see how many you don't need," said Simzer.

On the other hand, said Simzer, Trend Micro's pitch to vendors is simple: access to it's 25,000 enterprise customers.

The One offering is somewhere in between a slowly rolled out new product and a rebranding of an old one. It was released through DevOps updates, and had already been fully integrated to include network localization in nine markets. But until Monday, Trend Micro had not been promoting the One product. Even some of its clients were in the dark about some of its expanded features, including new functionality for asset discovery.

"Now we'll really be able to hit the gas and go much more aggressive on getting word out there, about what we have been working on and what we have been doing," said Sizmer.