A free website analytics platform unveiled today by Cloudflare will offer services similar to Google and other analytics platform, but without tracking users.

"The big ad-supported platforms were hoovering off more and more data on what was going on online and it had sort of crossed the creepiness threshold level," Matthew Prince, chief executive of Cloudflare told SC Media. "At the same time, and it's related, you are getting this patchwork of regulations all around the world, which want to control ad platforms. But at the same time, they're really raising a hurdle for smaller organizations that want to exist online and know if their websites are being read, but don't care about ads."

Prince said Cloudflare's drop-in solution will not store or profit off user data in any way, instead earning the company profit through goodwill and the chance to advertise integration with the Cloudflare denial of service protection and edge computing networks.

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