About two dozen e-commerce websites in North America, South America and Europe were recently “web-skimmed” through a ruse pretending to be Google Analytics.

Despite differences in merchandise sold, including digital equipment, cosmetics, food products and spare parts, what the web store victims had in common was not picking up a purposefully placed typo, such as with ‘google-anatytics.com,’ which can result in an errant data flow of payment information, according to a Kaspersky’s blog post.

So while over the past decade and a half Google Analytics has transformed e-commerce with an essential tool now used by more than 29 million websites to analyze their traffic, it also has created a hackers’ paradise for exploitation by pretending who they’re not.

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