Product-Led Growth and Building Products in Cybersecurity – Ross Haleliuk – ESW #308
Looking at topics around go-to-market strategy and product management, including: how building products is unique in cybersecurity compared to other industries, what is product-led growth and what shape it takes in security, and how to do it right. Touching on the broader and adjacent topics of writing, supporting cybersecurity startups, investing, and the like.
Segment Resources: Venture in Security blog: https://ventureinsecurity.net/ Venture in Security Angel Syndicate: https://www.visangels.com/ Building Cyber Collective: https://ventureinsecurity.net/p/buildingcyber Top Venture in Security Articles: https://ventureinsecurity.net/p/top-posts
Join us at an upcoming Official Cyber Security Summit in a city near you! This series of one-day, invitation-only, executive level conferences are designed to educate senior cyber professionals on the latest threat landscape.
We are pleased to offer our listeners $100 off admission when you use code SecWeek23 to register.
Visit securityweekly.com/cybersecuritysummit to learn more and register today!
Ross is currently a head of product at LimaCharlie – a California-based cybersecurity middleware provider that gives security teams full control and visibility over their security posture.
Outside of work, Ross is a startup advisor, an angel investor, and a lead of a newly established Venture in Security angel syndicate.
Ross frequently writes about cybersecurity, investment, growth and building security startups in his blog – Venture in Security, contributes to TechCrunch and other media.