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Article Discussion and Startup News – Startup Security Weekly #67

In our article discussion, we talk about management principles for highly functioning teams, how to pitch your app to investors, and calculating your total addressable market and making a great TAM slide! In the news, Thales acquires Gemalto for $4.8B, Amazon rumored to acquire Sqrrl for $40M, Convercent raised $25M in equity/unattributed, and ADT filing for IPO!

Article Discussion on Leadership, Innovation, and Startup Success

Disagree And Commit - A Management Principle For Highly Functioning Teams
  • First - expect and demand colleagues voice their disagreement
  • Second - once a decision is made, everyone commits to its success
  • If you don’t have both, you create toxicity

The Startups Most Likely to Succeed Have Technical Founders Who Quickly Hire Businesspeople
  • This applies to security teams, too. We can teach security. Or we can teach business. The key is the blend. What problem are you trying to solve?
  • Consider investors (and executives) routinely citing the importance of the team
  • “Technical skills are typically required to implement a new business idea, while business skills are required for conducting market research and finding a promising niche or for securing financing during research and development stages.”
  • “One theory for why technical skills seem to matter more for a founder is simply that the average technical founder has better business skills than the average business-trained founder has technical skills.”
  • “With respect to innovation, it seems desirable for technically-trained founders to augment their firms’ knowledge bases by hiring employees who are trained in business.”
  • This applies to your security team, too.

5 CTAs Secretly Sabotaging Your Sales Emails (& What to Use Instead)
  • CTA = call to action; what do you want someone to do after reading your email (or listening to your presentation)?
  • Worst is no call to action
  • Also unhelpful is the unfocused CTA with too many options

How to Pitch Your App to Investors
  • Love the detailed breakdown here
  • Lists 10 essentials - starting with problem and value
  • This works for internal teams, too, when ‘raising funds’ for the team and project
  • Breaks down 3 phases: pitch deck, establishing communication, live presentation

How to calculate your total addressable market and make a great TAM slide
  • The importance of TAM is to understand if the potential outcome is big enough to invest in
  • Founders need to know this to demonstrate they understand the market, and how they fit
  • Three basic ways to calculate TAM: top-down, bottom-up, and value theory

Startup & Security News You Need to Know

Steve Case’s $150M Rise of the Rest seed fund launches with an impressive roster of investors
  • This underscores our common point: build it where you are
  • This backs up the tour and pitch competition
  • Promises funding and mentorship

Thales (not Atos) acquired Gemalto for $4.8B

RUMOR: Amazon to acquire Sqrrl for $40M

Convercent raised $25M in equity/unattributed

ADT Files for IPO

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