Startup Articles & Discussion
- Wall Street Journal Best-Selling Author Shares 6 Secrets to Starting Smart [Book Excerpt] - Note the role of emotion to get traction/results
- Why Entrepreneurs Need To Keep Their Business Focused - Focus is key. Focusing on the right things is essential.
- The 5 Steps of Successful Customer Journey Mapping
- A Startup’s Guide to Protecting Trade Secrets
- Bottle Breacher Uses Google to Hone Marketing Campaign - This is not just because Paul loves it.
- You need to know what your customers value - ‘’They do not define value in terms of features and advantages of products or services.’’