Compliance Management, Privacy

FCC set top box proposal could intrude on privacy, Americans say in DCA survey

Americans are concerned that the Federal Communications Commission (FCC) Set-Top Box proposal, which will open the market to third-party vendors like Google, will compromise their privacy.

Seventy-three percent of respondents to a Vrge Analytics survey, commissioned by the Digital Citizens Alliance (DCAA), admitted to being bothered by the idea that ads relating to their private activities on their personal devices might appear on their home TVs.

The rule, if adopted, would open the potential for a single company to gather information on what activities users do online, via their mobile devices, through their TVs and even in their cars.

Nearly two-thirds, or 63 percent, of the 685 Americans surveyed April 13-14 said that they found it “unsettling that one company has that much information on me,” according to a DCA release.

Nearly as many – 62 percent – admitted to being ill-at-ease with Google collecting information about my children's viewing habits and interests.”

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